AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps Performance in Ghana Q2 2025
Explore the performance trends of the top consumer finance apps in Ghana during Q2 2025, with insights on revenue, downloads, and active users.
In the second quarter of 2025, Ghana's consumer finance app market showcased varied performance trends across the top five applications, according to Sensor Tower data.
YNAB from ynab.com experienced fluctuations in weekly revenue, peaking at $257 in late June. Downloads saw a decline from 97 in early April to 28 by the end of June. Active users decreased from 215 in early April to 138 by the quarter's end.
Splitwise showed a steady increase in weekly revenue, reaching $66 by the end of June. Downloads remained low, with a slight increase to 11 in late June. Active users hovered around the mid-20s, ending the quarter at 25.
Wallet: Budget Expense Tracker by BudgetBakers saw its revenue peak at $105 in late May. Downloads ranged between 27 and 47 throughout the quarter. Active users remained relatively stable, peaking at 236 in late April.
Finary: Budget & Money Tracker recorded a consistent revenue pattern, ending June with $41. However, downloads were not recorded during this period.
Money Manager Expense & Budget from Realbyte Inc. showed a positive trend, with revenue reaching $46 by the end of June. Downloads peaked at 104 in late June, while active users remained strong, ending the quarter at 737.
For more detailed insights and data, visit Sensor Tower.
